[photography by Donna Griffith]
Today is a bittersweet day. Sweet because after five years and 61 issues Covet Garden is celebrating with the fantastic home of Toni, Eduoaurd, Yiako and Aina. This west end house is filled with amazing artifacts and incredible creative energy. It exemplifies everything we search for in a space.
Which is why its fitting that this feature is also our swan song.
We've had a good run. especially in a volatile online environment. We found a loyal following of readers from all across the world and got to do some amazing collaborations with incredibly talented photographers, artists and entrepreneurs. We ran a successful Indiegogo campaign to publish our print version, Covet Garden Home.
The most important factor in our success was that we never wavered from our mission statement — to share homes that were unstaged and decorated by their inhabitants. This did limit our opportunities to do a lot of sponsored projects. At the end, we knew that to grow creatively we need more resources. For more resources we needed more money. Which meant that we would either have to tear Covet Garden down and retrofit it or move on to a different venture.
We thought long and hard about our options.
Covet Garden was a labour of love. We never lost money. We never really made any either. And having to juggle full-time freelance careers to finance a full-time creative career becomes exhausting after a while. It's also frustrating that all online content is supposed to be free when any other media can charge much higher ad rates as well as cover/subscription prices. We are not alone in the blogosphere — in fact, Justina at the Jungalow wrote an excellent post breaking down the business of blogging. Online magazines and blogs have value and that requires compensation.
In the end we decided that it was time to move on. Covet Garden will still live through the back issues. And you can follow us on Facebook, Pinterest and Instagram for updates on our future steps. But today we say thank you for all of your support and enjoy your tour of Toni and Eduoard's abode!