The Beach has a new destination for magical carpets. Baloochi Rugs, located at 2220a Queen Street West, offers a whole new world of amazing floor coverings. The shop is the creation of Hamid Ageorlo (he's Persian, just like the rugs!) and Kim Zagar. The couple are longtime collectors and have amassed a unique selection of hand-knotted, tribal and vintage Persian rugs.
They decided to turn their passion into a profession and started looking for the perfect storefront, which the found in the Beach. "We found this really nice space, with high ceilings at an affordable rent," says Kim. The neighbourhood happily welcomed the new addition. Even though the store opened with little fanfare, the gorgeous gallery of unique tapestries has drawn in curious residents and savvy decorators alike.
As fans of the artform ourselves, we can't gush enough about the Persian and Middle Eastern weaving arts. We also know that these carpets have the reputation of being unaffordable and high maintenance. Which is another thing we love about Baloochi: Hamid and Kim will not only share their knowledge of the real value of a well-made carpet, but also how affordable and resilient they can be.
They also have a sharp eye for design. The store itself is uncluttered and clean to best show off the rich colours of the kilims and other rugs. There's also an amazing selection of patterns—from bright bold geometrics to complex Tree of Life designs. We were very tempted to curl up and have a little sleep on top of a pile of carpets, that's how cozy the space is.
If you're in the neighbourhood, drop by and say hi! If not, Hamid and Kim also post new arrivals and rug lore on their Facebook page.
Another fan of Persian rugs is Dennis Reid whose space we featured in Issue 3. Check it out for more inspiration!